For years, creativity was seen exclusively as a skill linked to artistic fields. In recent times this ability has gained relevance to the heart of organizations of all types, sectors and sizes. The advanced Creative Problem Solving process consists of three phases, and nine main activities. But it is not limited to developing linear activities in search of a result. It is a model that sheds light on the interaction between the individual, the team and the organization, in addition to harnessing the full potential of our unconscious. ACPS is a new way of understanding problem solving through creativity.